Our team of Shopper Design experts have a 20-year track record in applying principles that help businesses grow.

Business Challenge: A leading Retailer with a strong Private Label portfolio identified Product Claims as a critical, yet underleveraged,...

Business Challenge: A branded manufacturer was seeking a step-change in growth and aimed to strengthen its strategic position with a key...

Business Challenge: A major Retailer was facing underperformance in a key Department, marked by low shopper consideration and poor...

Business Challenge: A key brand partner was facing a significant decline in consumption within a priority retail channel. Analysis...

Business Challenge: A leading Adult Beverage brand was struggling with low market share and poor shopper consideration, particularly when...

Pretend for a moment you own the Brand pictured above. You need to launch with one of these short-listed Packaging options. Which one...

In the past year, my three favourite IPA beer brands have changed packaging. On each occasion, I could not find what I was looking for...

Should a winning claim be a mandatory brand communications fundamental?  If you are responsible for a Brand, chances are you are involved...

This year, consider repurposing the time you spend analyzing super bowl ads If you are a Marketer, chances are that this week you will...