Each module is interactive & self-guided with Shopper Design Certification upon completion
Learn more about embedding world-class Shopper Design capability in your organization
Applications
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Most businesses are supported by strong Consumer and Retail capabilities. However, most organizations do not plan for the person who buys the product – the Shopper.
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Most shopping is done subconsciously - these training modules expose commercial managers & leaders to the five universal Shopper principles proven to drive growth across Categories & Regions
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Modules are designed to understand Shopper Psychology theory, learn through over 80 Case Studies, and integrate easy to use templates into existing Business Planning Processes to make sure “Shopper” has a seat at the table
Deliverables
Fifteen modules available on-line with supporting videos and planning templates on Packaging, Claims and Go-to-Market planning. Over 100 quant research case studies of how Shopper Design has been applied to grow the business
A leading Retailer with a strong Private Label portfolio identified Product Claims as a critical, yet underleveraged, growth opportunity. While their brand was well-regarded, Claims...
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I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
