Click here to take this 2min assessment to understand your organization's Shopper EQ

1.  Org Capability - Do you regularly train your commercial functions (i.e. Sales, Marketing, Merchants)  on Shopper Psychology and subconscious triggers to purchase?
YES / NO

2.  Business Planning - Is Shopper planning a strategic part of your Brand’s annual planning, equal to Consumer and Trade planning?
YES / NO

3.  Winning Packaging – Do you know what packaging attributes you own with the Shopper, in order of priority?
YES / NO

4.  Claims Effectiveness Index - Have you measured your Brand’s Claim head-to-head vs. your key competitor’s claim to see if it ishelping you gain market share vs. no Claim?
YES / NO

5.  Brand Trust - Do you conduct an annual audit of your Brand vs. your competition in all touch points from a Shopper’s perspective?
YES / NO​