PACKAGING OPTIMIZER
Most Brands rely heavily, or exclusively, on a creative partner to develop new packaging. While having a strong creative partner is important, it is also critical to consider that the Shopper must subconsciously find the new packaging on shelf. Shopper1st includes the following Packaging research capabilities with our Clients:​
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Unaided Awareness Drawings to understand which packaging attributes the Brand owns with its Shoppers and key targets
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Conjoint analysis to identify which elements of a package are most preferred
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Research vs. competition to identify which short-listed package drives the highest Brand Share
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Shopper-centric Packaging architecture to ensure key messages are delivered
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Masterbrand Architecture to ensure consistency across Brand segments
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Shelf Heat Map analysis to understand which short-listed options have the best shelf presence vs. the competitive set
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A Packaging Scorecard with 8 Metrics to consider when deciding on a final design
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