Packaging MUST win with the Shopper. Click here to learn how to go beyond Consumer-centric Designs
Applications
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Assessment is done on existing subconscious Shopper behavior
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We prioritize quant research-based decisions, not gut feel of the most senior person in the room
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Masterbrand architecture is included to help extend ownable packaging attributes
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A transition plan from old to new packaging to keep your current Shoppers while growing your business
Deliverables
Unaided recall analysis, Masterbrand architecture, Conjoint analysis, Competitive context & quant research, and a Packaging transition plan are included
A key brand partner was facing a significant decline in consumption within a priority retail channel. Analysis pointed to in-store competitiveness as a core issue, with...
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I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
