Client Questions
Are my claims strong enough to win vs. competition?
Is my packaging and/or pricing optimized to grow profitable share?
Is my new item launch optimized for success with strategic Shoppers and Retailers?
My Brand is stagnant. How can I grow share without incremental investment?
Our Solutions
Resources
Increasing E-Comm Conversion with Shopper Psychology principles
There are two ways to maximize the number of individuals at the bottom of your E-Comm funnel, where shoppers are converted to customers: 1) Widen the top of the funnel by engaging in sponsored ads and 2) Apply proven Shopper Psychology principles to maximize conversion of your site's traffic. Most Brands focus only on top of the funnel. ROI improvements are greatest when site conversion increases. Shopper1st conducts an 18pt assessment on your Brand's ability to convert Shoppers on your E-Comm site, as well as in-depth research on which communication elements will drive Brand Choice vs. your key competitor