Pricing must win with the Shopper, and your P&L. Our approach combines a deep understanding of behavioral science, advanced analytics, and Retail dynamics.
Applications
Shopper1st’s PriceIQ combines advanced analytics and shopper psychology to uncover the pricing sweet spot that maximizes perceived value while preserving brand equity and margin. Rooted in 9 years of quantitative research into subconscious shopper behavior, our approach decodes how shoppers process price without even realizing it—including thresholds, price anchors, cognitive shortcuts, and emotional context.
We go beyond traditional elasticity modeling to measure:
1. When and why a price disrupts the autopilot purchase loop
2. How price perception influences brand choice at shelf
3. Portfolio alignment to unlock greater share of wallet
4. Shopper thresholds where substitution or drop-off occurs
Deliverables
An optimized pricing strategy that aligns with subconscious value perception
1. A “Trigger Map” identifying price points that activate or deactivate shopper interest
2. Portfolio architecture that drives revenue, volume, and share with minimal price disruption
3. A Playbook for managing price changes across retail and digital without losing equity
I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
