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CLAIMS OPTIMIZER

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Brand Choice

54%

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Brand Choice

21%

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Brand Choice

25%

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Brand Choice With Claim

Helps fight colds & upper respiratory tract infections

65%

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Brand Choice With Claim

Traditional Therapy for Colds and Flu


25%

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Brand Choice With Claim

100% satisfaction Guarantee on Quality


11%

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Applications

Measure how much Brand Choice potential exists with in your Brand as it relates to the Claims being used in the Category. Then, develop winning Claims to maximize Brand Choice.  Understand which Claims are most engaging with your most important Consumer targets, and which cannibalize the most volume from your competitor’s most valuable Consumers

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How It Works

Our proprietary method features best practices from our database of over 700 tested claims across 40+ categories. We use monadic testing of 5-7 claims vs. 1-2 key competitors in individual cells of 200 with a typical study size of 1200-1400. On average, the winning Claim increases Brand Choice by +41% by optimizing 1) the claim, 2) Claim design, and 3) integration across the Brand’s communication channels.

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Deliverables

Maximized Claims Effectiveness Index vs. key competitor. One-hour claims training workshop, Claims generation, benchmarking vs. S1st database, and commercial recommendations on how to execute on the packaging, E-Comm and content

Ready to start Your Journey?