To learn about how to develop winning Claims +43%
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Item Share
Item Share
Item Share
Package Only
54%
21%
25%
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Package +
Claim
65%
25%
11%
Applications
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Claims are proven to sway market share. Measure how much Brand Choice potential exists with in your Brand as it relates to the Claims being used in the Category.
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Develop winning Claims to maximize Brand Choice with Shopper1st’s proven methodology which, on average, increases Brand Choice +43%
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Understand which Claims are most engaging with your most important Consumer targets, and which cannibalize the most volume from your competitor’s most valuable Consumers
Deliverables
Maximized Claims Effectiveness Index vs. key competitor. One-hour claims training workshop, Claims generation, benchmarking vs. S1st database, and commercial recommendations on how to execute on the packaging, E-Comm and content
A leading Adult Beverage brand was struggling with low market share and poor shopper consideration, particularly when compared to a dominant competitor. Research identified...
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I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
