CLAIMS OPTIMIZER
Brand Choice
54%
Brand Choice
21%
Brand Choice
25%
Brand Choice With Claim
Helps fight colds & upper respiratory tract infections
65%
Brand Choice With Claim
Traditional Therapy for Colds and Flu
25%
Brand Choice With Claim
100% satisfaction Guarantee on Quality
11%
Applications
Measure how much Brand Choice potential exists with in your Brand as it relates to the Claims being used in the Category. Then, develop winning Claims to maximize Brand Choice. Understand which Claims are most engaging with your most important Consumer targets, and which cannibalize the most volume from your competitor’s most valuable Consumers
How It Works
Our proprietary method features best practices from our database of over 700 tested claims across 40+ categories. We use monadic testing of 5-7 claims vs. 1-2 key competitors in individual cells of 200 with a typical study size of 1200-1400. On average, the winning Claim increases Brand Choice by +41% by optimizing 1) the claim, 2) Claim design, and 3) integration across the Brand’s communication channels.
Deliverables
Maximized Claims Effectiveness Index vs. key competitor. One-hour claims training workshop, Claims generation, benchmarking vs. S1st database, and commercial recommendations on how to execute on the packaging, E-Comm and content