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Our team of Shopper Design experts have a 20-year track record in applying principles that help businesses grow.
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The Question you should be asking about your Packaging
Pretend for a moment you own the Brand pictured above. You need to launch with one of these short-listed Packaging options. Which one...
Where did my beer go? A lesson in packaging
In the past year, my three favourite IPA beer brands have changed packaging. On each occasion, I could not find what I was looking for...
Investment Comparison. Why Claims is the Best Investment You Can Make on Your Brand
Should a winning claim be a mandatory brand communications fundamental? If you are responsible for a Brand, chances are you are involved...
Study: Winning Claims increase Brand Choice +32%
This year, consider repurposing the time you spend analyzing super bowl ads If you are a Marketer, chances are that this week you will...
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