Limited assortment raises the stakes of item structure, signposting for category navigation, shelf-back packaging design and power claims. Discrete-choice models enable predictive scenario planning.
Applications
Identify the highest-potential, member-validated growth paths, including item target & unique role in category, item structure and guiding principles for growth and launch with limited Assortment. Identifying most ideal launch stores and channels.
Helps brand when they are looking to do ascertain –
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Pack and Brand Architecture
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KPIs of Unit growth, category closure and $ growth.
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Quantify Shopper behavior & discrete choice
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Channel expertise on how to execute with excellence.
Deliverables
Optimized price point for product and portfolio. Optimized architecture that maximized KPI – revenue, share, volume, margins/profits etc.
Simulator that allows to generate new scenarios and see simulated impact on sales, share and customer movements
I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
