The most robust and actionable Shopper Segmentation and Typing Tools are rooted in needs, occasions, behaviors and attitudes enhanced by third-party data or appended attributes for targeting at scale.
Applications
Optimize marketing resources by focusing efforts on high-potential segments that align with the brand's strengths. Ultimately, segmentation helps
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Drive competitive advantage
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Inform product claims, pricing, and communication strategies
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Tailored to key segment's specific preferences
Deliverables
A detailed persona map of each key segments and a typing tool that can be leveraged both for research recruitment usage and for targeting/buying media and 3P data sources for CRM and digital activation.
Sizing and Opportunity assessment across segments to identify core strategic targets to for the brand vs key competitor – based on size, share of category and growth potential (ease and right to win).
I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
