VP Marketing - Nutrition Category
Shopper1st provides thought leadership on our product launches and Retail thought leadership. They are unique in that they are commercially experienced researchers
Head of Strategy - Adult
Beverage
Shopper1st delivers unique thinking and insights on our packaging, developing new claims, and optimizing launches across our portfolio of Brands
General Manager - Baby Care
Shopper1st delivered a strategic pricing research study which quantified risk and P&L impact to our business. This study was a key input to next fiscal’s Go-to-Market plans
Shopper + Research + Activation
Claims Engine
>700 Brand database Proprietary methodology +28% Avg Brand Choice increase +41% increase on top-performing Claim
E-Comm Shopper Conversion
Avg +18% increase in conversion. 95% success rate in reducing ACOS
Launch Optimizer
Improves success rate of launch vs. base plan by 15-30% with corres ponding improvement in launch ROI
Shopper Simulator
97% success rate in increasing Brand Choice. Replaces $150-$300K worth of disparate research products
Brand Share
Brand Share
Brand Share
54%
No Claim
21%
25%
65%
Bad Claim
25%
11%
48%
Good Claim
18%
34%
Applications
Measure how much Brand Choice potential exists with in your Brand as it relates to the Claims being used in the Category. Then, develop winning Claims to maximize Brand Choice. Understand which Claims are most engaging with your most important Consumer targets, and which cannibalize the most volume from your competitor’s most valuable Consumers
How It Works
Our proprietary method features best practices from our database of over 700 tested claims across 40+ categories. We use monadic testing of 5-7 claims vs. 1-2 key competitors in individual cells of 200 with a typical study size of 1200-1400. On average, the winning Claim increases Brand Choice by +41% by optimizing 1) the claim, 2) Claim design, and 3) integration across the Brand’s communication channels.
Deliverables
Maximized Claims Effectiveness Index vs. key competitor. One-hour claims training workshop, Claims generation, benchmarking vs. S1st database, and commercial recommendations on how to execute on the packaging, E-Comm and content