CLIENTS
Clients
GM – Health Care
The Launch Optimizer simulated many competing choices for our launch and helped us prioritize investment. It uncovered insights that ultimately led to a stronger launch plan as well as Retailer support for our launch. The timing was quick enough to help us shape the plan before presenting to our Customers
GM – Pet Care
The insights established thought leadership with our key Retailers, as well as provide strong consumer segmentation understanding, claims development and the communications necessary to connect with the shopper in a way that builds long-term equity for our Brand. The utility of what we got far exceeded our expectations
CEO Axle Olio
one of our key clients applied the E-Comm recommendations across nine countries and have seen consistent increases in conversion
Shopper + Research + Activation
Claims Engine
>700 Brand database Proprietary methodology +28% Avg Brand Choice increase +41% increase on top-performing Claim
E-Comm Shopper Conversion
Avg +18% increase in conversion. 95% success rate in reducing ACOS
Launch Optimizer
Improves success rate of launch vs. base plan by 15-30% with corres ponding improvement in launch ROI
Shopper Simulator
97% success rate in increasing Brand Choice. Replaces $150-$300K worth of disparate research products
Brand Choice
54%
Brand Choice
21%
Brand Choice
25%
Brand Choice With Claim
Helps fight colds & upper respiratory tract infections
65%
Brand Choice With Claim
Traditional Therapy for Colds and Flu
25%
Brand Choice With Claim
100% satisfaction Guarantee on Quality
11%
Applications
Measure how much Brand Choice potential exists with in your Brand as it relates to the Claims being used in the Category. Then, develop winning Claims to maximize Brand Choice. Understand which Claims are most engaging with your most important Consumer targets, and which cannibalize the most volume from your competitor’s most valuable Consumers
How It Works
Our proprietary method features best practices from our database of over 700 tested claims across 40+ categories. We use monadic testing of 5-7 claims vs. 1-2 key competitors in individual cells of 200 with a typical study size of 1200-1400. On average, the winning Claim increases Brand Choice by +41% by optimizing 1) the claim, 2) Claim design, and 3) integration across the Brand’s communication channels.
Deliverables
Maximized Claims Effectiveness Index vs. key competitor. One-hour claims training workshop, Claims generation, benchmarking vs. S1st database, and commercial recommendations on how to execute on the packaging, E-Comm and content