Category or Department not meeting expectations? Our Shopper research unlocks insights to high ROI growth.
Applications
Categories often need an overhaul to ignite growth. Understanding Consumer attitudes & needs and underlying Shopper habits help to identify gaps and opportunities related to the Category’s current performance. Applying a Shopper Design lens to understanding the current situation and simulating new scenarios can provide the insights & confidence to invest in a new growth plan
How It Works
The Category Deep Dive has three key phases: 1) Shopper Audit & Competitive Assessment which establishes the starting point hypotheses of what needs to happen to drive growth, 2) Quantitative Simulations test the hypotheses with Category Shoppers and identify which variables are most impactful to drive future growth, and 3) a Shopper Design Playbook is provided to the commercial team to support & amplifying existing plans
Deliverables
Shopper Design Audit, Shopper Psychology Training, Launch Scenario optimization, Consumer segmentation & behavioral insights, Claims optimization, Retailer HQ Launch presentations, Shopper Design integration into Consumer, E-Comm, Retail plans. Agency & Functional Playbook hand-offs
A major Retailer was facing underperformance in a key Department, marked by low shopper consideration and poor productivity per square foot. Despite multiple redesigns and merchandising updates over the years, the Department continued to lag behind benchmarks...
.png)
I would like the next level of leadership trained on this. Once that is done, I would like the level below that group to be trained as well. Shopper Design has really opened our eyes to what we are not doing on our business.
President - Fortune 500 Retailer
