70% of launches fail, yet internal targets hinge on winning with launches and millions of dollars are invested with limited confidence in the success of the launch. This capability is used in-between concept development and deployment of consumer & trade plans to the market.
How It Works
A concept is put into the Launch Simulation with up to four different launch scenarios. Each scenario is run through an identical simulation with different ways of bringing the launch to life AND with Shopper Design thinking included in each simulation. Brand Choice and Brand Equity metrics are measured in each simulation vs. a key competitor to isolate which elements drive the best metrics.
Consumer segmentation, Claims optimization, Retailer HQ Launch presentations with Simulation results, Shopper Design integration into Consumer, E-Comm, Retail plans. Agency & Functional Playbook hand-offs