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PRICING & DISTRIBUTION OPTIMIZATION
Shopper1st delivers the following Pricing capabilities for Clients:
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Pricing Conjoint & modelling vs. key competitors
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Channel Pricing Strategy & Go-to-Market Playbook
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Deep segmentation on strategic targets & high value base segments
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Prioritized Price communication strategies – how to best frame “Value” to the Shopper
Distribution Optimization capabilities include:​
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Limited Assortment Retailers - how to optimize distribution & market coverage for the Category to maximize sales for the Retailer
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Qualification of new items launches & item priority rank for distribution
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Qualification of new launches, Shopper engagement with new items, and sources of volume / cannibalization
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